People who wear Urban Decay 40 also wear:

Finding shade twins...

ShadeTwin

Evidence-based foundation shade matching powered by creator video analysis.

Product

How it works→FAQ→

Company

About Contact Privacy Policy Terms & Conditions

Methodology

View source data

Browse all 321 brands→

Independent, evidence-based shade matching. No brand partnerships.

© 2026 ShadeTwin. All matches verified against source videos. We analyze public creator video content to extract shade equivalencies. No affiliation with brands or retailers.