Methodology
How it works
Real creator video analysis builds a database of verified shade matches. No guesswork, just evidence.
Our system monitors public social video platforms for beauty content where creators discuss foundation shades. We focus on videos with clear shade mentions and product names.
Confidence scoring methodology
Multiple videos with clear, specific shade mentions. High consistency across mentions.
Fewer videos or less specific mentions, but still verified through transcript evidence.
Limited video evidence. Use as a starting point, but may require additional research.
Data sources
We analyze publicly available creator content from social video platforms. All video evidence is linked to original sources, and we never download or rehost creator content.
Our system prioritizes videos with clear audio, specific product mentions, and detailed shade information to ensure the highest quality matches.